Templates
Start from a template
Each one comes in both formats. Choose the frame you want to start from: the wide one for YouTube, the tall one for Shorts, Reels and TikTok. You can switch later.
HookAny
The catch the cover is built around. Templates built for it come first; none are hidden.
- Any
- The payoffShow the best second of the video before they click.
- Out of placeOne ordinary thing where it should not be.
- The big numberOne figure so large (or small) it stops the scroll.
- The tiny detailSomething too small to make out, marked.
- Before and afterTwo states of one thing, split by a hard cut.
- Head to headTwo things and a verdict still to come.
- The correctionA claim struck through and the truth written over it.
- Too strong to be trueAn absolute claim, with a footnote that admits the twist.
- The unfinished sentenceA line that stops just before the answer.
- Cut openThe inside of something nobody has seen.
- The questionOne short question that promises a verdict.
- Where does it landA ranking the viewer wants to argue with.
4 of 48 templates
Clear filtersThe Quest
A small band on a ridge, a far castle on a mountain, golden light: the journey begins.
Start with thisSpellcast
A burst of violet and gold magic exploding from a caster's hands toward the camera.
Start with this
