Templates
Start from a template
Each one comes in both formats. Choose the frame you want to start from: the wide one for YouTube, the tall one for Shorts, Reels and TikTok. You can switch later.
HookThe unfinished sentence
The catch the cover is built around. Templates built for it come first; none are hidden.
- Any
- The payoffShow the best second of the video before they click.
- Out of placeOne ordinary thing where it should not be.
- The big numberOne figure so large (or small) it stops the scroll.
- The tiny detailSomething too small to make out, marked.
- Before and afterTwo states of one thing, split by a hard cut.
- Head to headTwo things and a verdict still to come.
- The correctionA claim struck through and the truth written over it.
- Too strong to be trueAn absolute claim, with a footnote that admits the twist.
- The unfinished sentenceA line that stops just before the answer.
- Cut openThe inside of something nobody has seen.
- The questionOne short question that promises a verdict.
- Where does it landA ranking the viewer wants to argue with.
12 of 48 templates · 3 built for the unfinished sentence
Clear filtersPull Quote
One line someone said, set large as a quotation and cut off just before the answer.
Start with thisConfession
One stark colour, a short admission in big condensed capitals, and you beside it.
Start with thisFront Page
A tabloid front page: your masthead, a heavy serif headline, the picture boxed like a news photo.
Start with thisThe Moment
The best second of the video, frozen as it happens, with the time it happens stamped on it.
Start with thisWrong Place
One ordinary thing where it should not be, shot flat and deadpan, laid on the table as a print.
Start with thisCorrection
One word struck through in red pencil and the truth set right after it. A correction slip.
Start with thisFootnote
A claim too strong to be true, set huge, with a red asterisk and a footnote that admits the twist.
Start with thisBig Number
One figure, very large: a price, a weight, a count of days. Everything else steps back.
Start with thisDay One of Thirty
A tear-off calendar page on every episode of a series. Only the day changes.
Start with thisField Notes
A handwritten paper label on a wide landscape, with the place stamped above it.
Start with thisCutout
One object on a flat, loud colour with a round sticker. A shop window, not a photo.
Start with this
