Templates
Start from a template
Each one comes in both formats. Choose the frame you want to start from: the wide one for YouTube, the tall one for Shorts, Reels and TikTok. You can switch later.
HookThe payoff
The catch the cover is built around. Templates built for it come first; none are hidden.
- Any
- The payoffShow the best second of the video before they click.
- Out of placeOne ordinary thing where it should not be.
- The big numberOne figure so large (or small) it stops the scroll.
- The tiny detailSomething too small to make out, marked.
- Before and afterTwo states of one thing, split by a hard cut.
- Head to headTwo things and a verdict still to come.
- The correctionA claim struck through and the truth written over it.
- Too strong to be trueAn absolute claim, with a footnote that admits the twist.
- The unfinished sentenceA line that stops just before the answer.
- Cut openThe inside of something nobody has seen.
- The questionOne short question that promises a verdict.
- Where does it landA ranking the viewer wants to argue with.
20 of 48 templates · 5 built for the payoff
Clear filtersThe Moment
The best second of the video, frozen as it happens, with the time it happens stamped on it.
Start with this
16:9
9:16Wrong Place
One ordinary thing where it should not be, shot flat and deadpan, laid on the table as a print.
Half of it is the title's page without words.
Before / After
Two states of one thing. The before is washed out, the after is in full colour.
Start with thisField Notes
A handwritten paper label on a wide landscape, with the place stamped above it.
Start with this
16:9
9:16Front Page
A tabloid front page: your masthead, a heavy serif headline, the picture boxed like a news photo.
A front page is made of headlines without words.
Look Closer
A wide, quiet picture with one tiny detail circled in red pencil. The click is to see it up close.
Start with this
16:9
9:16Pull Quote
One line someone said, set large as a quotation and cut off just before the answer.
The quote is the cover without words.
16:9
9:16Correction
One word struck through in red pencil and the truth set right after it. A correction slip.
The crossed-out word is the cover without words.
16:9
9:16Footnote
A claim too strong to be true, set huge, with a red asterisk and a footnote that admits the twist.
The footnote is the cover without words.
16:9
9:16The Question
One object, large and real, and one short question beside it. The video gives the verdict.
The question is the cover without words.
Cross-Section
The subject cut cleanly open, lit like a specimen and marked up like an engineering drawing.
Start with this
16:9
9:16Confession
One stark colour, a short admission in big condensed capitals, and you beside it.
The admission is the cover without words.
Versus
Split frame, two things, one hard line between them and a badge where they meet.
Start with this
16:9
9:16The Ranking
A tier strip from S to D under a blunt title. Made for lists, and readable at phone size.
The tier letters are the cover without words.
16:9
9:16Big Number
One figure, very large: a price, a weight, a count of days. Everything else steps back.
The number is the cover without words.
16:9
9:16Day One of Thirty
A tear-off calendar page on every episode of a series. Only the day changes.
The day number is the cover without words.
Quiet Desk
Low contrast, lots of air, one small object in sharp focus, a calm serif title.
Start with thisCutout
One object on a flat, loud colour with a round sticker. A shop window, not a photo.
Start with this
