Classic template
Footnote
A claim too strong to be true, set huge, with a red asterisk and a footnote that admits the twist.
- explainers
- science
- experiments
- myths
- challenges
- Built for the hook
- Too strong to be true An absolute claim, with a footnote that admits the twist.
- Also serves
- The big number · The correction
- You fill in
- The footnote
- Your photo
- Your photo optional
16:9 for YouTube, 9:16 for Shorts, Reels and TikTok: you choose when you start, and can switch.
About Footnote
Footnote is for explainer channels, science communicators, experimenters, myth-busters and challenge creators who love a twist. A claim too bold to be quite true is set huge, with a red asterisk and a small footnote that admits the catch. The gap between the big promise and the honest small print is the hook: viewers click to see how both can be right.
Use it when the headline result is true only with a condition attached. The title is short, 20 characters at most, so every word must count, and the Footnote field holds up to 20 characters for the confession. A photo is optional. The joke needs both lines, so there's no words-off version. The thumbnail comes in 16:9 for YouTube and 9:16 for Shorts, Reels and TikTok.
Tip: make the footnote funny, not defensive: '*in a cold bath' sells the claim better than '*results vary'.
